Your competition has a secret that isn’t so secret anymore.
It’s plain as day. You see it as you drive down the highway. You see it around town, in parking lots, even in your own neighborhood.
Billboards … that go where customers go.
Vehicle wrapping is an exploding industry.
Actually, there are at least 3 reasons …
#1 – HOW SNAPPLE WINS WITH WRAPS
In a recent 3M study of the effectiveness of vehicle wraps for the entire fleet of 10 Snapple-branded trucks in the San Francisco area, they found a CPM (cost to reach 1,000 people) of just $0.48 compared with $23.70 for TV, $19.70 for newspaper and $3.56 for stationary billboards.
Do the math: vehicle wraps produce the same effect as billboards at 13.5% of the cost.
#2 – HOW SOCIAL MEDIA MARKETERS WIN WITH WRAPS
According to the Outdoor Advertising Association of America (OAAA), out-of-home (OOH) advertising reaches consumers in the hour before 32% of all mobile search activity and in the same half-hour as 42% of online shopping activity.
Vehicle wraps on the road boost online sales by at least 42%.
#3 – HOW YOU WILL WIN WITH WRAPS!
Outdoor Advertising Magazine TACA’s 2002 market research study found a 97% recall rate for mobile advertising. Arbitron’s 2009 National In-Car Study found that Americans spend over 20 hours on the road each week. That’s a powerful combination for small business owners who need visibility.
Our small-fleet and one-vehicle clients tell us customers often say, “You guys are EVERYWHERE!”